How is AI changing the travel industry?
Stay up to date on the latest trends affecting the travel industry as AI reshapes how consumers discover, how brands market, and how suppliers operate.
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Airline Chatbot Survey: 68% Adoption Rate, 34% Direct Homepage Integration
Airlines worldwide are adopting chatbots to improve customer service, but adoption rates are uneven. According to our survey of 50 top airlines globally, 32% of airlines had no visible chat feature at the time this survey was conducted. Among those with chatbots, exactly half feature them directly on their homepage meaning that only 34% of…
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AI vs. AI: Rating Hotel Search Results from LLMs
Hotel search on traditional Online Travel Agencies (OTAs) can be a time-consuming experience, relying on rigid filters that often fail to capture real traveler intent. Large language models are being positioned as a solution, allowing users to describe exactly what they need in natural language while AI handles the search. But how well do these…
